Packaging Design – PICAS
For PICAS, a vibrant candy brand, I designed a playful and eye-catching logo along with fun, colorful packaging that captures the sweet and energetic spirit of the product. The design focuses on bold typography and bright visuals to appeal to a youthful audience and stand out on shelves. In addition to the branding and packaging, I also took the product photography, ensuring the visuals were consistent and professionally presented. This project highlights my ability to bring a brand to life through both design and photography.
For the Picas spicy gummy rings packaging, I designed a hexagonal box that visually captures the candy’s bold flavor through a dynamic flame motif. The flames rise from the bottom in layered reds, oranges, and yellows, symbolizing increasing heat, while a contrasting sky-blue background makes the graphics and brand name stand out. The rounded, bold typography of “PICAS” paired with playful gummy ring illustrations gives the design an approachable yet intense personality. The hexagonal shape adds shelf appeal and provides a 360° canvas for storytelling, while the overall aesthetic balances fun and spice to reflect the product’s unique flavor profile.